The Bahamas Gateway is the perfect vehicle to reach a
segment of the internet audience that is interested in the Bahamas.
The results of a survey conducted by Global
Millennia Marketing for Bahamas
Gateway on our web visitors and a statistical sampling of our
newsletter subscribers indicate that 71% of the more than 4,000
newsletter subscribers and 69% of our web visitors are professional men
and women.
These affluent professionals are the
decision makers for major home or business purchases and vacation
travel. 72% will be taking a major vacation within the next two years,
and over half the subscribers interviewed intend to travel (57%) to
Nassau, the Bahamas or Caribbean during the same period.
Our visitors are predominately female
(66%), have a median age of 47 years, and 61% of them consider
Bahamasgateway.com their primary Bahamas website when searching for
information on the Bahamas.
Our visitors also are affecting the
economy outside the
Bahamas
, with one-third of them traveling by air more than three times per
year. An overwhelming 82% rent out-of-town hotel rooms each year, and
nearly half eat in restaurants seven times or more per month.
In short, the survey indicated
Bahamas Gateway
continues to meet its objective of providing useful, accurate
information on the
Bahamas
to its visitors and newsletter subscribers, and guarantees its
advertisers an effective, reliable medium for reaching professional,
upscale men and women.
Bahamas Gateway
offers an audience of intelligent
and affluent, high-income decision-maker demographics suitable
for a variety of advertising campaigns.
 | Affluent: One out of every two BGW
visitor/subscribers has a household income exceeding US$50,000 per
year. A significant percentage has household income above US$100,000
per year. |
| Decision Makers: Over half of BGW
visitor/subscribers are the decision makers for all family travel
and/or business travel. |
| Highly Educated: Over 84% percent of
BGW visitor/subscribers have college educations, with 46 percent
having attended or received a graduate school degree. |
| Global Appeal: Two-thirds of our visitor/subscribers
come from within the
United States
. The remaining third are international users, with
Australia
,
Canada
,
Germany
,
Japan
and the
United Kingdom
leading the way. |
